What kind of atmosphere are your gym members looking for?

No two individuals want the exact same experience from joining a gym. Likewise, no two gyms offer the same atmosphere and experience to their customers.  Trying to please everyone is needlessly complicated and may actually undermine your authority as a “specialist” in a certain fitness niche.  For example, no one goes to a box gym chain expecting world-class […]

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Exercise Series 5: The Bench Press

Perhaps the most iconic and famous weightlifting move known to beginners and advanced lifters alike, the bench press is another compound movement you will assuredly see members performing in your gym. As with each other movement in the exercise series, knowing the proper form and equipment your gym patrons will need in order to stay safe […]

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How to Avoid Potential Liability Pitfalls of Owning and Operating a Gym

One unfortunate reality all business owners must face is that the risk of being held legally responsible for accidents on your business premises is greater than ever. This is especially true for gym owners. In the fitness industry, where clients will be engaging in intense and possibly dangerous physical activity using equipment provided by your […]

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Exercise Series 4: The Barbell Row

Like the lifts we’ve covered in the exercise series so far, the barbell row is another weightlifting movement that often causes gym owners some anxiety. It’s a compound movement done with heavy barbells that carries a risk of serious injury when done improperly. It can be tempting to outlaw or restrict exercises like this in your gym […]

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Exercise Series 3: The Overhead Press

Overhead presses are one of the six most popular weightlifting exercises that your gym members will likely want to perform during workouts. As such, it’s important that you, as a gym owner, understand what proper form looks like and what equipment your patrons will need to stay safe. Benefits The overhead press movement works the […]

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Exercise Series 2: The Deadlift

In the first exercise series post covering the squat, we discussed a number of reasons you, as a gym owner, should know the major exercises your gym members will be doing. Enforcing higher safety standards, knowing red flags to look out for when you’re on the gym floor, and understanding what equipment your gym members will need are all essential […]

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Exercise Series 1: The Squat

As a gym owner, you might not feel the need to concern yourself with the actual exercises your clients are performing. After all, if your business is running smoothly and you have properly delegated responsibilities to your trainers and staff, then why would you need to get involved with the fitness side of things?  The […]

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Quality Fitness Certifications

Fitness trainers are the bread and butter employees of gyms and fitness centers. Knowledgeable, effective trainers lend credibility to their workplace and make clients feel like their money is well spent. However, underqualified or ineffective trainers might have the opposite effect, leading clients to seek fitness expertise elsewhere. How can you, as a gym owner, […]

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Maintaining an Optimized Facility

As a gym owner, you work hard to devise engaging fitness programs, keep a qualified rotation of trainers on staff, and offer a variety of equipment for your customers to enjoy. But there is one often-overlooked aspect of maximizing your client retention and member satisfaction: optimizing the building itself. Your physical building space is the […]

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Gym Management Software and Business Success

In the modern era, few businesses can get by without taking advantage of all the myriad technology upgrades available. Utilizing the best business software can propel your gym to a new level of productivity, security, and success. What can great gym management software do for you? Save time and money When your software takes over […]

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How to Lead Your Staff

Being a great leader to your gym staff is similar to being a great boss or manager in any business where you lead a team. Team management principles are mostly universal regardless of your business, but with some creativity, you can utilize fitness principles you already use every day to hone your management skills and […]

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Getting Through the Slow Season

Everyone in the fitness industry knows about the dreaded slow season. The hot months of summer, June through August in the United States, are notorious for low client participation and a dearth of new memberships. How can you weather the heat and keep your gym running smoothly even during the slowest of summers? Plan Ahead […]

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Even More Alternate Revenue Streams for Gym Owners

If your gym operates solely on income you bring in from client memberships, you could be leaving a whole lot of money on the table. Opportunities for Alternate Revenue Streams you can operate from your gym or your website are nearly endless. Passive (Or Almost-Passive) Income The least time-consuming revenue opportunities will earn money for […]

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Alternative Fitness Club Revenue Streams: To Add or Not to Add

So, Should You Pursue Alternate Income Streams or No? There comes a limit to the number of memberships you can sell, which is a good thing. You hit the ceiling for your single gym it means you’ve maxed out the potential for monthly subscriptions. To go further, you have to sell more to the same […]

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7 Reasons Client Programming Is The Key To Fitness Club Success

Structure Your Offerings with Client Programming for Fitness Client programming is your menu of good things that you offer your market. In the fitness business, it’s one of the fundamental dimensions that define a successful training practice. The big-box fitness brands can afford to stand back and cover all of the programming bases. As a […]

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Why Client Acquisition Is Impossible and Other Gym Myths

Breaching the Barriers of the Fitness Business Gyms should always be about positivity and overcoming obstacles. So, it’s worth taking a look at a few of the hurdles you’re likely to encounter in fitness entrepreneurship. I’m not saying you should forge ahead recklessly. You need a plan and contingencies. However, don’t let the inevitable difficulties […]

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11 Tips About Starting Your Own Business in Fitness

Building Your Dream by Starting Your Own Business in Fitness If you are the kind of person, like me, who enjoy fitness and being at the gym, the dream of starting your own business in fitness is the logical next step. Fitness is so wide-open because it’s a people business. If you can gain a […]

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Survey of What Is On The Horizon for Special Populations in Fitness

Survey of What Is On The Horizon for Special Populations in Fitness  Specialty Fitness Fills Niches and Gyms Humans come in a delightful diversity of shapes, sizes, and physical needs. I think it is super-rewarding to see people achieve spectacular levels of fitness achievement. It is even more rewarding when you can help special populations […]

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Gym Business Boosts with Retail Merchandise and Supplements

Promote Your Fitness Club with Private Label Branding Nothing brings credibility to a small fitness club like a unique fitness concept built around a strong brand. As long as you have a robust gym management software system as a foundation, you start to develop streams of income that complement your client programming. It also helps […]

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Fitness Feedback Loops That Could Teach Wall Street a Lesson

Feedback loops are the essence of gym business growth. You invest time and capital and hopefully get a membership that grows and returns more capital to you.

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Combine Fitness Brands to Become a Gym Marketing Whirlwind

Personal Branding Revisited This is a follow-up piece to my recent post about Personal Branding for Fitness Entrepreneurs. There’s a lot to cover in the topic, as well as about branding in general. Also, once you have it as part of your entrepreneurial mindset, branding is as powerful as a clean and tidy gym in […]

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Success Starts at Certification for Fitness Club Founders

Proper Preparation for The Gym Business Getting prepared and qualified to be a fitness club founder is like laying the foundations for a home or a mighty fortress. The better the foundations, the longer the structure (of your fitness business) will last, and the higher you can build. If you’ve had a long career as […]

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What are the Hottest Trends in Fitness Clubs and Gym Equipment

Summer 2019 Professional Fitness Equipment Like all of the other trends in the world, the fitness industry is splitting to extremes. On one end, it’s all simple things that promote core strength and resistance training. On the other, it’s the technology that pushes the envelope. Not to worry, Gym Insight is here to sort the […]

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Fitness Business Success is All About Measuring Improvements

Management Metrics and Where You Find Them Like fitness programming, gym business management is about setting goals and defining improvements. It’s how you measure them that provides the framework to get the work done. You can’t know what you’ve achieved until you’ve measured it. Whether it’s measured in lean body mass, inches of muscle, or […]

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Fitness Business Lessons from Comics and Comedy Clubs

Of Belly Laughs and Leg Lifts I was listening to some comedians talking on a podcast recently. It seems to be a thing in comedy for comics to interview their friends and idols. However, I was struck by the similarities between owning a gym and running a comedy club. The fitness and entertainment professions both […]

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Hack Your Local Business Community for A Competitive Advantage

More Business Hacks for Ambitious New Gym Owners There was a recent report in Club Industry that Kohls, the retailers are partnering with big box chain Planet Fitness. It seems that the shrinking need for bricks-and-mortar store space led to a creative opportunity. That’s definitely a “get lemons, make lemonade” solution to the changing retail […]

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The Gym Management Software Fitness Club Tools of Insight

Insight was my solution for my own gym management headaches. As a computer science graduate and fitness club owner, I had some options. I didn’t hesitate to dive in and write my own code when the business started to get complicated. Great idea, right? Well, it turned into a bigger project than I had expected, […]

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Gym Management Software and Fitness Business Basic Economics

Fitness is one of the more efficient industries, in the economic sense. The same is true about gym management software. It’s a good thing in that competition leads to better products and services. On the other hand, it goes in the opposite direction as well. Economics drives free markets toward commoditization, which means cheap, bland […]

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Personal Branding for Fitness Club Owners And Entrepreneurs

Make Your Name in The Business As an independent gym or fitness club owner, have you considered your personal brand? I’m not talking about the fitness club brand of the gym that you founded (or plan to start). What I mean is your public name and reputation as an entrepreneur. If you have worked with […]

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Gym Business Owners Face These Urgent Issues Right Now

Gym Management Software And An Inquisitive Mindset I think there is only one way to survive in the fitness industry in the next few years. As a gym business owner, be ready to make changes quickly and often. Be curious about what’s around the corner. The changes that are going on around us right now […]

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Gym Business Sales And Some Negotiation Lessons from TV

The Principle of Winning For all of the modern technology in the world, the principles that make the foundations of business are as accurate as they are old. While we designed the Insight Gym Management Software Suite to be a tool that will drive efficiency and profitability, it does so by the fundamentals of business […]

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What Is Your Fitness Club Membership Guest Policy?

Policies Policies Policies Have you ever heard about black swans? If not it’s because these birds are alien to the Northern Hemisphere. When you think of the graceful birds that inhabit lakes and rivers, you probably think of a magnificent white waterfowl with a long and graceful neck. These dark, red-beaked swans are native to […]

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7 Small Business Entrepreneur Hacks I Found On The Internet

Leverage These Life Hacks to Produce More Results Technology has brought a whole new style of entrepreneur into existence. Independent trainers, small gym business owners, or even franchisees of big-box chains, like Gold’s Gym, can make the most of some of the life hacks that complement the things they already do daily. I’ve written about […]

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Meet Special Population Demands With Continuing Education

Fitness clubs should always have new projects in development and owners should be continuously searching for the next big thing in gym business niches. Special populations represent many different niche specializations that have been boiling up for some time. Reaching out to special populations will benefit everybody involved. Your club can grow in a new […]

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Automating Fitness Club Customer Relationships for The Win

Getting Organized Is The Key To Winning Organizing your gym members, prospective future members, and members at the edge of retention, is much easier if you have an automated system to manage the process. It’s one thing to have a list of customers and something completely different to have a system that maintains your contacts […]

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Sustainability Insights For Fitness Club Operators

Going green is a great idea, and it also happens to appeal to many consumers, including many of the people who’re likely to join your gym. You may be hearing the term Sustainability; it’s basically the technical term that means going green. Sustainability For Gym Facility Endurance As a buzzword, sustainability is popular in commercial […]

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Are Fitness Club Waiting Lists Good Or Bad For Business?

Let’s Talk About Success What does it mean to have a waiting list? First, you should be thrilled that your fitness club is so in demand! If you have a strict upper limit on capacity such as class spaces adding new members beyond that limit can be a dangerous game. When your gym is overcrowded, […]

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6 Fitness Industry News Items You Need To Know About

Blink these days, and the state-of-the-art in fitness has changed. That being said, these are some trends, events, and concepts that will dominate the gym management world in 2019. These six fitness industry news items may sound off-the-cuff or random at first glance, but what they say to me is that club owners, and managers […]

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