What kind of atmosphere are your gym members looking for?

No two individuals want the exact same experience from joining a gym. Likewise, no two gyms offer the same atmosphere and experience to their customers.  Trying to please everyone is needlessly complicated and may actually undermine your authority as a “specialist” in a certain fitness niche.  For example, no one goes to a box gym chain expecting world-class […]

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Exercise Series 5: The Bench Press

Perhaps the most iconic and famous weightlifting move known to beginners and advanced lifters alike, the bench press is another compound movement you will assuredly see members performing in your gym. As with each other movement in the exercise series, knowing the proper form and equipment your gym patrons will need in order to stay safe […]

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How to Avoid Potential Liability Pitfalls of Owning and Operating a Gym

One unfortunate reality all business owners must face is that the risk of being held legally responsible for accidents on your business premises is greater than ever. This is especially true for gym owners. In the fitness industry, where clients will be engaging in intense and possibly dangerous physical activity using equipment provided by your […]

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Exercise Series 4: The Barbell Row

Like the lifts we’ve covered in the exercise series so far, the barbell row is another weightlifting movement that often causes gym owners some anxiety. It’s a compound movement done with heavy barbells that carries a risk of serious injury when done improperly. It can be tempting to outlaw or restrict exercises like this in your gym […]

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