Train Your Gym Staff Like Pros

What if every gym employee approached their job like a salesperson? How would that affect your health club’s businessevery day? Would it help or hurt customer retention?  Why would you even want to train employees in basic sales techniques? Wouldn’t that become annoying? Probably not. See, sales is not just about selling something. It’s an attitude. Employees are a core […]

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Unite & Organize – Proving Gyms Are Essential

When I first hit the gym in the 1990s it was a Jamie Lee Curtis video fantasy: muscle-bound men clustered around weight benches, ladies in leggings and cotton t-back leotards, body builders day-jobbing as personal trainers. Bally’s even kept a separate weight room just for women. It was all about the look and if you couldn’t keep up, you didn’t show up […]

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How Can Your Gym Firm Up Its Financial Future While Clients Social Distance?

If scientists are correct, COVID-19 is here to stay. According to Dr. Gregory Poland, director of Mayo Clinic’s Vaccine Research Group, respiratory viruses and their accompanying hospital stays are expected to be a seasonal threat to individuals across the world. Even now, an emerging virus from China, the H1N1 influenza virus, looms in our future. For gyms, fitness studios, and […]

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Use Surveys to Safeguard Your Gym Against COVID -19

Taking control of your gym’s business during the ongoing economic crisis caused by COVID-19 is not simple. It’s always been expensive to acquire new members–estimates suggest it costs 3x as much to lure a new client in the door as to keep the one you have. But in today’s uncertain environment, retaining and expanding your client base is both critical and complex.  […]

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Virtual Fitness Is Your Gym’s Newest Profit Center

In many ways, the COVID-19 gym shut-down accelerated an already intense competition in the virtual health and fitness marketplace. Companies such as Peloton and Mirror were already bringing high-end, high-quality workouts into individuals’ homes, while club-staple Les Mills’ expansion into the on-demand arena created another at-home avenueencompassing classes and training programs. Meanwhile, brick-and-mortar gym shops shut down, forcing owners to pivot and change business models within weeks. Their one option? Jump into the digital […]

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