Who’s Training in Your Gym?

Everyone, it seems. From teens to octogenarians, we’re all pumping iron and taking classes to stay in shape. Thanks to medicine and technology, we are both living longer and more aware of how habits impact our health. And because of that, gyms are no longer the realm of young,  beautiful adults. Today, your gym can attract everyone from […]

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Keeping Gym Clients on the Roster

What does it take for a person to show up at the gym after they’ve paid their dues? What is the difference between the individual who exercises regularly and the one who drops the ball? Scientific research suggests it may all boil down to competency and support. People need to feel good at what they’re doing and know others are in the game with them. Recent […]

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Healthcare & Health Clubs: How to Make the Relationship Work

Does it make sense for your gym to expand into medical fitness services? The answer is — it depends. On one hand, your health club benefits from a growing base of business built off of referrals from the medical community, but, on the flip side, you can expect a large upfront investment requiring time, money, and space.  You would be jumping into a growing trend led, in part, by the American College of Sports Medicine’s […]

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Rebuilding Gym Customers’ Trust in the Pandemic Era

Health clubs are in a pickle right now. Not only are they struggling under a load of new regulations and expectations, but they must figure out how to lure clients back into the gym —where the money is made. Just how can gyms rebuild faith in their brand, their facility, their people? Is there a roadmap to follow? Here are the Facts In […]

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