Sunday, July 7, 2019

Why Client Acquisition Is Impossible and Other Gym Myths

Breaching the Barriers of the Fitness Business Gyms should always be about positivity and overcoming obstacles. So, it’s worth taking a look at a few of the hurdles you’re likely to encounter in fitness entrepreneurship. I’m not saying you should forge ahead recklessly. You need a plan and contingencies. However, don’t let the inevitable difficulties […]

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Saturday, June 22, 2019

11 Tips About Starting Your Own Business in Fitness 

Building Your Dream by Starting Your Own Business in Fitness If you are the kind of person, like me, who enjoy fitness and being at the gym, the dream of starting your own business in fitness is the logical next step. Fitness is so wide-open because it’s a people business. If you can gain a […]

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Friday, June 14, 2019

Survey of What Is On The Horizon for Special Populations in Fitness 

Survey of What Is On The Horizon for Special Populations in Fitness  Specialty Fitness Fills Niches and Gyms Humans come in a delightful diversity of shapes, sizes, and physical needs. I think it is super-rewarding to see people achieve spectacular levels of fitness achievement. It is even more rewarding when you can help special populations […]

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Saturday, June 8, 2019

Gym Business Boosts with Retail Merchandise and Supplements

Promote Your Fitness Club with Private Label Branding Nothing brings credibility to a small fitness club like a unique fitness concept built around a strong brand. As long as you have a robust gym management software system as a foundation, you start to develop streams of income that complement your client programming. It also helps […]

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Saturday, June 1, 2019

Fitness Feedback Loops That Could Teach Wall Street a Lesson

Feedback loops are the essence of gym business growth. You invest time and capital and hopefully get a membership that grows and returns more capital to you.

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Saturday, May 11, 2019

Combine Fitness Brands to Become a Gym Marketing Whirlwind

Personal Branding Revisited This is a follow-up piece to my recent post about Personal Branding for Fitness Entrepreneurs. There’s a lot to cover in the topic, as well as about branding in general. Also, once you have it as part of your entrepreneurial mindset, branding is as powerful as a clean and tidy gym in […]

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Friday, May 3, 2019

Success Starts at Certification for Fitness Club Founders

Proper Preparation for The Gym Business Getting prepared and qualified to be a fitness club founder is like laying the foundations for a home or a mighty fortress. The better the foundations, the longer the structure (of your fitness business) will last, and the higher you can build. If you’ve had a long career as […]

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