Exercise Series 7: The Kettlebell Swing

Previously in the Exercise Series, we have covered major weightlifting movements such as the deadlift and bench press. Today, we’ll be looking in detail at a lesser-known exercise known as the kettlebell swing.  This is another highly effective and beneficial exercise that requires excellent form to avoid injuries. As a gym owner, you can learn the essentials of […]

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Benefits and Drawbacks of Popular Cardio Equipment

Choosing which equipment to stock in your gym is one of the many huge decisions you must make as a business owner. Especially when your budget and floor space are limited, the pressure is on to make your selections carefully. This week, we’ll be looking at some of the pros and cons of popular cardio equipment, […]

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CrossFit – Should You Encourage or Discourage it in Your Gym?

You would be hard-pressed to find a more polarizing and controversial modern exercise trend than CrossFit. Known for extremely intense workouts that combine core concepts from weightlifting, cardio, gymnastics, and even yoga, CrossFit is a “love it” or “hate it” experience.  Regardless of your personal feelings on the topic, we’re here to examine whether CrossFit […]

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Is it better to hire salaried trainers or accept freelance trainers who work out of your gym?

If you have just opened a brand new gym, you are probably in the process of making some crucial hiring decisions. As a business owner, you know how your staffing choices affect your day to day work life, your responsibilities, and your bottom line.  If you find yourself confronting the dilemma of hiring in-house personal […]

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Setting Up Your Gym: What “Extras” Should You Provide?

If you are getting your gym ready for opening day, chances are you have already assembled a checklist of equipment you would like to stock. Barbells, dumbbells, benches, racks, cardio machines, and weight machines are all standard fare and will likely be the bread and butter equipment that most of your soon-to-be patrons use.  But, […]

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Are Your Fitness Trainers Qualified to Teach Nutrition Guidelines?

The vast majority of people who join a gym and start a workout plan have some sort of goal in mind. It could be to lose weight, to put on muscle, to get in better cardio shape, to lower blood pressure and improve health markers, or any number of other worthy pursuits. Exercise is obviously […]

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Exercise Series 6: The Pull-Up or Pull-Down

Experienced trainers and observant readers may have noticed by this point in the exercise series that each movement we’ve covered so far is one of the “big 6” exercises that target major muscle groups over the entire body.  Each of these exercises in turn can be classified as a “push” or “pull” in their simplest […]

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