Should You Have a Physical Therapist Working Out of Your Gym?

What benefits does partnering with a physical therapist bring to your gym members? As the collective age of United States citizens continues to rise, so does the rate of exercise-related injuries. For many people trying to stay in shape, effectively rehabilitating an injury now means that they must see both a physical therapist and a personal trainer, […]

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How to Empower Your Employees

It’s not always easy to strike a balance between managing your employees closely and letting them take initiative. Depending on your management style, you might feel it’s more in your nature to micromanage your employees’ tasks and ensure everyone is getting the job done according to your standards. Or, if you lean toward the other […]

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Maneuvering Your Gym Through the COVID-19 Crisis

The outbreak of SARS-CoV-2 (also known simply as “coronavirus”) and the resulting COVID-19 pandemic has affected nearly every industry worldwide. Gyms, classified as “nonessential businesses,” have been ordered to close until the pandemic wanes and health officials deem that it is safe for the public to return to normal daily activities in public.  As a […]

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Need a Digital Marketing Strategy? Try These Tips

As the owner of a gym, drawing in new members is a topic that will always be near the front of your mind. Successful business owners never truly stop marketing. Over the years, you have probably run your fair share of gym promotions, membership discounts, and group signup events. Marketing strategies like these often – for good […]

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Exercise Series 9: The Burpee

The exercise series so far has focused on weighted movements such as the bench press, squat, and kettlebell swing. We’ve highlighted these movements because they are some of the most effective exercises that a person can do to build strength and overall functional fitness. However, it is completely possible to get a great, effective workout without any equipment […]

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What areas of knowledge does a basic personal fitness training certification cover?

As a gym owner or manager, you’re in charge of hiring personal trainers and checking credentials. You probably already know that a trainer must hold a certification from one of the recognized, accredited fitness organizations in order to be qualified to train individual clients.  However, not everyone knows that the entry level personal training certification does not […]

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The Best Specialty Classes to Add to Your Schedule

There comes a point when every gym owner or manager must decide on a group class lineup. Some managers take a hands-off approach and let their trainers take over building out class schedules and routines. This works fine as long as you already employ a wide variety of skilled trainers in a bunch of different […]

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