Taking control of your gym’s business during the ongoing economic crisis caused by COVID-19 is not simple. It’s always been expensive to acquire new members–estimates suggest it costs 3x as much to lure a new client in the door as to keep the one you have. But in today’s uncertain environment, retaining and expanding your client base is both critical and complex. […]
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Thursday, July 9, 2020
Thursday, July 2, 2020
Virtual Fitness Is Your Gym’s Newest Profit Center
In many ways, the COVID-19 gym shut-down accelerated an already intense competition in the virtual health and fitness marketplace. Companies such as Peloton and Mirror were already bringing high-end, high-quality workouts into individuals’ homes, while club-staple Les Mills’ expansion into the on-demand arena created another at-home avenueencompassing classes and training programs. Meanwhile, brick-and-mortar gym shops shut down, forcing owners to pivot and change business models within weeks. Their one option? Jump into the digital […]
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Monday, June 22, 2020
Take Advantage of That Clean Gym!
The COVID-19 pandemic has cast a long shadow on the question of how to maintain a clean and sanitized gym while running a successful, profitable business. The increased vigilance required by staff, the infrastructure investments, the heightened customer awareness coupled with suppressed demand all combine to swell both costs and risks. Today’s gym owner walks a fine line between keeping his or her business open and losing it all to an uncertain market. However, for gym owners, […]
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Monday, June 1, 2020
Barbell Cage Versus Leg Press Machine Versus Smith Machine: Which Leg Equipment Should You Prioritize?
It’s not always easy to know which equipment you need to stock in your gym right off the bat. Some gyms operate under strict financial constraints, while others have smaller indoor spaces than they’d ideally like. In a perfect world, of course, you would be able to start with the most essential equipment and then expand to include […]
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Tuesday, May 19, 2020
How to Find Natural Leaders Among Your Employees
When you’ve been “the boss” for a long time, it can be hard to remember what it felt like working for someone else. You get used to making the decisions, holding the power, and choosing the direction in which you want your company to go. When the future of your gym business lies on your […]
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Saturday, May 9, 2020
Managing Your Employees’ Fears After COVID-19
As a gym owner, you have likely been concerned with keeping the fears of your paying members at bay in the post-COVID-19 world. You probably have spent the mandatory lockdown coming up with ways to maneuver your business through the crisis and putting plans in place for your grand reopening strategy once the stay at home orders are lifted. […]
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Monday, May 4, 2020
Reopening Your Gym After COVID-19
So many business owners are facing uncertainty due to the COIVD-19 crisis. Will your business weather this period of being closed down? How well can you recover once you reopen? What are the best ways of minimizing financial losses and maximizing health and safety standards for your staff and members? The best way to combat […]
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