Train Your Gym Staff Like Pros

What if every gym employee approached their job like a salesperson? How would that affect your health club’s businessevery day? Would it help or hurt customer retention?  Why would you even want to train employees in basic sales techniques? Wouldn’t that become annoying? Probably not. See, sales is not just about selling something. It’s an attitude. Employees are a core […]

from Gym Insight Blog https://ift.tt/301wMHm
via IFTTT

Unite & Organize – Proving Gyms Are Essential

When I first hit the gym in the 1990s it was a Jamie Lee Curtis video fantasy: muscle-bound men clustered around weight benches, ladies in leggings and cotton t-back leotards, body builders day-jobbing as personal trainers. Bally’s even kept a separate weight room just for women. It was all about the look and if you couldn’t keep up, you didn’t show up […]

from Gym Insight Blog https://ift.tt/32Ap2O3
via IFTTT

How Can Your Gym Firm Up Its Financial Future While Clients Social Distance?

If scientists are correct, COVID-19 is here to stay. According to Dr. Gregory Poland, director of Mayo Clinic’s Vaccine Research Group, respiratory viruses and their accompanying hospital stays are expected to be a seasonal threat to individuals across the world. Even now, an emerging virus from China, the H1N1 influenza virus, looms in our future. For gyms, fitness studios, and […]

from Gym Insight Blog https://ift.tt/2ZuXgAR
via IFTTT

Use Surveys to Safeguard Your Gym Against COVID -19

Taking control of your gym’s business during the ongoing economic crisis caused by COVID-19 is not simple. It’s always been expensive to acquire new members–estimates suggest it costs 3x as much to lure a new client in the door as to keep the one you have. But in today’s uncertain environment, retaining and expanding your client base is both critical and complex.  […]

from Gym Insight Blog https://ift.tt/3ffB579
via IFTTT

Virtual Fitness Is Your Gym’s Newest Profit Center

In many ways, the COVID-19 gym shut-down accelerated an already intense competition in the virtual health and fitness marketplace. Companies such as Peloton and Mirror were already bringing high-end, high-quality workouts into individuals’ homes, while club-staple Les Mills’ expansion into the on-demand arena created another at-home avenueencompassing classes and training programs. Meanwhile, brick-and-mortar gym shops shut down, forcing owners to pivot and change business models within weeks. Their one option? Jump into the digital […]

from Gym Insight Blog https://ift.tt/38nJSkK
via IFTTT

Take Advantage of That Clean Gym!

The COVID-19 pandemic has cast a long shadow on the question of how to maintain a clean and sanitized gym while running a successful, profitable business. The increased vigilance required by staff, the infrastructure investments, the heightened customer awareness coupled with suppressed demand all combine to swell both costs and risks.  Today’s gym owner walks a fine line between keeping his or her business open and losing it all to an uncertain market. However, for gym owners, […]

from Gym Insight Blog https://ift.tt/2YqBoGi
via IFTTT

Barbell Cage Versus Leg Press Machine Versus Smith Machine: Which Leg Equipment Should You Prioritize?

It’s not always easy to know which equipment you need to stock in your gym right off the bat. Some gyms operate under strict financial constraints, while others have smaller indoor spaces than they’d ideally like. In a perfect world, of course, you would be able to start with the most essential equipment and then expand to include […]

from Gym Insight Blog https://ift.tt/36RRfAb
via IFTTT